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Two weeks ago, I broke my arm. While I wouldn't recommend it as a productivity strategy, it has been a surprisingly effective reminder of something I've believed for years: Creativity lives in the gap between ambition and resources. When resources fully match ambition, we tend to rely on familiar solutions. We do what we've always done because we can. When ambition exceeds resources, something different happens. We adapt. Unable to type efficiently, I started relying much mor

Most organizations don’t struggle because people say the wrong things. They struggle because everyone says different things. Here’s why fragmented messaging happens — and how a simple Pocket Guide can help organizations create stronger alignment, clearer positioning, and more consistent storytelling across staff, leadership, boards, and partners.

When I first started experimenting with AI in my work, I wasn’t worried about it being a gimmick. I was wrestling with a different question: What does AI mean for a business where my judgment and thought leadership are part of what clients are paying for? I didn’t want to outsource my brain. I also didn’t want to ignore a set of tools that might help me serve clients better. Fast forward to now, and AI is absolutely part of my default toolkit at Wilder Marketing Group.

“Just be authentic.” It’s some of the most common advice we hear about leadership and culture. And there’s truth in it. Feeling safe to bring your whole self to work matters—a lot. Many people still don’t feel they have that freedom. But over the years, I’ve learned that authenticity on its own isn’t enough. The real power comes when you’re effectively authentic: grounded in who you are, and skilled at flexing how you show up so you can be heard, trusted, and influential in d